Gen AI Audio
An user research focused on content creators with the theme of AI-generated music | 2024 | Berkeley, CA
Team member: Chuhua Ding, Hannah Park, Jeongmin Lee, Josh Jang
This user study explores the potential of AI-generated audio to enhance the workflow of video content creators by addressing their key challenges, such as time constraints, budget limitations, and the need for high-quality, customizable music. Through competitor analysis, user observations, and interviews with professional creators, the study identifies their priorities: time efficiency, seamless processes, and audio quality. A primary user persona was developed to guide the creation of AI-powered tools that simplify music selection, provide adaptable audio solutions, and integrate smoothly into creative workflows. The study emphasizes practical, user-centered solutions and outlines next steps, including prototype development and iterative feedback, to drive innovation in the video production industry.
Brain Storming of The Topic
Research Plan
Interview Guide
Interview Guide for content creators who use AI-generated audio
Interview Guide content creators who don't use AI-generated audio
Interview Guide for individuals who want to become content creators
Figma Prototype
Why Choose This Topic
The Growing Demand:
As video production grows exponentially, creators require high-quality and customizable audio solutions.
AI can address issues like time constraints and budget limitations.
Content Creators' Perspective:
The study identifies pain points, such as time spent on sourcing music and the desire for a smooth creative process.
Competitor Analysis
Highlights existing AI audio tools and their adoption trends.
Reviews competing platforms and features to identify gaps in the market.
Research Methodology
Observation and Interviews:
Engaged with professional video creators to understand their daily workflow and audio challenges.
Key Insights from Creators:
Time: Creators prioritize tools that save time.
Process: A smooth and intuitive process is essential.
Quality: Audio quality and customization options are critical.
Primary Persona
The research outlines a detailed persona representing the target user:
A professional video creator who values efficiency, customization, and high-quality audio solutions to meet creative goals.
Solutions for AI-Generated Music
Suggests AI-powered tools designed to:
Simplify the music selection process.
Offer adaptable audio that fits various video themes and moods.
Provide user-friendly interfaces for seamless integration.
Next Steps
The study recommends:
Developing Prototypes: Testing AI solutions that align with user needs.
Iterative Feedback Loops: Engaging creators for ongoing improvements.
This user research serves as a foundation for creating innovative, user-centered AI tools for the video production industry. It emphasizes practical, creator-focused solutions to unlock creative potential while addressing current challenges.